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Advertising & Sponsoring

Hyperlocal, regional and national advertising opportunities at a glance

ADbike, ADscooter & ADcar

Booking of short-term campaigns for a period of 1–12 months to achieve advertising goals in one or more cities.

Inspiration for your next campaign - explore our latest cases

SPONSORbike

Make a visible statement as an exclusive system & city partner through individual branding of the entire fleet, app and website of the scheme.
Minimum term: On request

ADbike: Branding meets Mobility

🚲 Double Impact
The advertising space becomes a mobility offer – for employees, customers, or entire cities.

🌿 Sustainable Image
Brands that use bikesharing appear credible, modern, and environmentally conscious.

📈 High Contact Quality & Reach

  • Intensive use = intensive advertising contact
  • Visible to pedestrians & measurable through mobile data collection

🔗 Interactive & Cross-Media
QR codes and NFC tags link ads directly to websites, apps, or offers.

📊 Proven Effective

  • 88% perceive advertising on rental bikes as contemporary
  • 82% find it appealing
    (Source: INNOFACT AG, 2022, Leipzig)

ADscooter: Tomorrow’s Mobile Billboard


🛴 High Visibility Even When Stationary
At hotspots like train stations, shopping streets, or parks – ads stay visible.

🎯 Target Group: 18–25-Year-Olds
Ideal for digital products, trends, education campaigns & impulse buys.

Innovative Placement
Ads placed directly in the line of sight – e.g., on handlebars or rear plates.

ADcar: Big Surface, Big Reach

🚗 Maximum Visibility
Wide audience, flexible locations, high daily reach.

📍 Visible at Hotspots
Train stations, large parking lots, residential areas – your ad never stands still.

💰 Cost-Efficient & Flexible
More surface than bikes/scooters – cheaper than posters or billboards.

🎯 Targeted Distribution Possible
Ads can be regionally controlled – ideal for local campaigns or neighborhood marketing.

📊 Studies Show Impact:

  • Up to 50,000 views per day
    (Sources: Arbitron 2019, JCDecaux 2022)
  • 70% recall vehicle advertising

Mobility

In addition to the branding on our vehicles, we offer customers and/or employees another real added value: mobility.

Whether with individual vouchers or with stations at points of interest we combine campaigns with sustainable mobility solutions.

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Download: Mediabook

An overview of the nextbike.media portfolio with advertising opportunities on nextbikes, e-bikes, e-scooters and carsharing. 2025_Mediabook_nextbike.media

CONTACT

We will gladly get in touch with you.

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