Hyperlocal, regional and national advertising opportunities at a glance
Advertising & Sponsoring
ADbike, ADscooter & ADcar
Booking of short-term campaigns for a period of 1–12 months to achieve advertising goals in one or more cities.
SPONSORbike
Make a visible statement as an exclusive system & city partner through individual branding of the entire fleet, app and website of the scheme.
Minimum term: On request
ADbike: Branding meets Mobility
🚲 Double Impact
The advertising space becomes a mobility offer – for employees, customers, or entire cities.
🌿 Sustainable Image
Brands that use bikesharing appear credible, modern, and environmentally conscious.
📈 High Contact Quality & Reach
- Intensive use = intensive advertising contact
- Visible to pedestrians & measurable through mobile data collection
🔗 Interactive & Cross-Media
QR codes and NFC tags link ads directly to websites, apps, or offers.
📊 Proven Effective
- 88% perceive advertising on rental bikes as contemporary
- 82% find it appealing
(Source: INNOFACT AG, 2022, Leipzig)
ADscooter: Tomorrow’s Mobile Billboard
🛴 High Visibility Even When Stationary
At hotspots like train stations, shopping streets, or parks – ads stay visible.
🎯 Target Group: 18–25-Year-Olds
Ideal for digital products, trends, education campaigns & impulse buys.
✨ Innovative Placement
Ads placed directly in the line of sight – e.g., on handlebars or rear plates.
ADcar: Big Surface, Big Reach
🚗 Maximum Visibility
Wide audience, flexible locations, high daily reach.
📍 Visible at Hotspots
Train stations, large parking lots, residential areas – your ad never stands still.
💰 Cost-Efficient & Flexible
More surface than bikes/scooters – cheaper than posters or billboards.
🎯 Targeted Distribution Possible
Ads can be regionally controlled – ideal for local campaigns or neighborhood marketing.
📊 Studies Show Impact:
- Up to 50,000 views per day
(Sources: Arbitron 2019, JCDecaux 2022) - 70% recall vehicle advertising
Mobility
In addition to the branding on our vehicles, we offer customers and/or employees another real added value: mobility.
Whether with individual vouchers or with stations at points of interest we combine campaigns with sustainable mobility solutions.
Mockup Builder
Download: Mediabook
An overview of the nextbike.media portfolio with advertising opportunities on nextbikes, e-bikes, e-scooters and carsharing. 2025_Mediabook_nextbike.media